The Challenge
Panera Bread, a casual bakery-café restaurant chain, was looking to generate buzz and raise awareness for its new delivery service in local markets across 27 new cities in the US. The brand also wanted to be able to generate creative assets that could be repurposed for national marketing activations.
The Solution
Social Native’s cutting-edge geo-targeting capabilities enabled Panera Bread to activate local influencers who have a loyal following within a 10-mile radius of one of 27 new markets to create authentic excitement for the delivery option. The cities ranged across the US from Phoenix, Austin, Las Vegas, Cleveland, Milwaukee, and more.
The Results
With the power of local influencers, Panera Bread generated over 500 authentic images and videos, reached over 11 million potential consumers, and saw an average engagement rate of 4%. The brand also ran the library of content as paid ads.
500
Images & videos created
11M+
People reached
4%
Average engagement rate
