The Challenge
Nespresso USA is a globally-recognized brand specializing in luxury coffee & espresso machines. Nespresso wanted to boost awareness of their new products by adding some new flavor to existing high-quality creative, specifically for Pinterest.
The Solution
Nespresso partnered with Social Native to drive awareness of their Nespresso Barista Machine and Nespresso Vertuo System using Pinterest. The Nestlé brand worked with Social Native Pro Creators™ to convert their existing content into Pinterest-optimized static video and image pins using Social Native’s edited service.
The Results
The brand leveraged Millward Brand Lift Insights to measure the effectiveness of the Nespresso USA Pins and achieved phenomenal results! The Nespresso Vertuo System achieved a 6.7 lift in pin awareness, as well as a 6.4 lift in aided brand awareness and a 2.7 lift in brand favorability.
Nespresso Barista Machine saw a 6.8 lift in pin awareness and a 5.7 lift in aided brand awareness. Overall, Nespresso USA achieved a 19% higher interaction rate per conversion and a 6.5% lift in ad recall across both campaigns.
19%
Higher interaction per conversion
6.5%
Lift in ad recall
