The Challenge
Medicube, a renowned skincare brand with a mission to bring Korean skincare to the world, aimed to promote their world-class Medicube devices among beauty enthusiasts.
The Solution
Medicube leveraged Social Native’s platform and partnered with Michelle Phan, a prominent macro influencer in the YouTube beauty community with over 9 million subscribers. Michelle crafted a captivating YouTube video, along with assets for Instagram and Facebook. The brand implemented these assets across diverse marketing channels including paid ads, email and ecommerce that fueled record-breaking campaign revenues.
The Results
The partnership resulted in the brand’s most successful influencer campaign, achieving an impressive conversion rate. Michelle’s video achieved a 28% average engagement rate with over 131,000 views on YouTube alone. The brand saw a record-breaking 524% return on ad spend (ROAS). Leveraging the creator content through Meta Branded Content Ads, email newsletters, and PDPs proved instrumental in boosting the brand’s revenue.
524%
Return on Ad Spend (ROAS)
131K+
Views on YouTube
28%
Average Engagement Rate
