The Challenge
Inuit QuickBooks, the #1 rated solution for business management and organization, wanted to further penetrate the Hong Kong and Singapore markets, however, the content that worked in the US, wasn’t resonating abroad.
The Solution
Intuit partnered with Social Native to geolocate and activate consumers local to the Hong Kong and Singapore markets and have them create a custom image that was authentic to how Quickbooks fit into their day-to-day lives. Creators were asked to share their stories of how QuickBooks Self-Employed gives them the time and freedom to focus on their business and customers.
The Results
Intuit created a library of authentic and diverse, localized content directly from local consumers. Intuit used this content in organic and paid social ads and increased conversion and brand affinity.
2
Regions targeted
50+
Creators activated
256+
Unique images created
