The Challenge
Harvey’s, a leading QSR brand in Canada, needed to reach new audiences and capture user attention on TikTok.
The Solution
Harvey’s partnered with Social Native to identify and onboard TikTok first creators to upload net-new videos to fuel in-feed ads, which focused on testing various creative concepts and messaging to target different audience groups.
The Results
Harvey’s worked with eight creators to make videos leveraging TikTok best practices. This drove a 37% decrease in CPM, a 25% decrease in CPC, a 3X lift in video completion rate, and a 37% lift in mobile app downloads during the campaign.
37%
Increase in mobile app downloads
3X
Lift in video completion rate
-25%
Decrease in CPC
