The Challenge
General Motors, one of the largest automotive manufacturers in the world, wanted a scalable solution to create unique, authentic, and relevant content experiences across their various major global markets.
The Solution
Instead of finding and retaining agencies in each country, the brand partnered with Social Native to go directly to consumers in each region to create authentic content that would resonate with their audience.
The Results
General Motors’ partnership with Social Native enabled them to activate creators all over the globe from one central location, to create localized content for the US, Canada, Mexico, Brazil, Colombia, Argentina, South Korea, UAE, India, KSA, and South Africa.
General Motors has created over 500 images and videos to engage local audiences and generate authentic content at scale.
11
Countries activated for localized content
8
Languages activated
4%+
Average engagement rate
