Celebrating Asian American and Pacific Islander Creators: Say hello to Saumya Shiohare — fashion expert, travel enthusiast, and blogger.
Saumya Shiohare is a mother, fashion blogger, content creator, travel enthusiast based in Washington, D.C.. Saumya is breaking through the norms of modern day fashion by fusing bright and cheerful colors to her everyday style and harmonizing traditional Indian fashion. Saumya founded her blog Myriad Musings where she shares outfit inspiration, a 12-day crash course in color mixing and travel tips to her 38,000 supportive fans and blog readers.
Saumya has partnered with Crunch chocolate bars, Eucerin, Clinique, and Zales to name a few of her 75+ collaborations.
Q: What led you to become a creator?
The credit goes to other creators in my industry who inspired me to become who I am today. I was a new mom and wanted to do something while taking care of my baby. I started my blog and things just took off from there. I hit the right balance of being a new mom and a new creator and the journey since then has been incredibly rewarding.
Q: What is your favorite part of the content creation process?
The creative freedom I get and human connections I make in this process is a blessing. The ability to show and share my skills with others always excites me.
“My culture is all about bright colors and one will see bright, happy colors across all my channels”
@myriadmusings
Q: What’s the most difficult thing you’ve encountered or had to overcome in your journey of being a Creator?
Finding a place in this community as a South Asian has been the hardest part of this journey. I was always looked upon as an outsider in this community but through hard work, patience and continuous self-evolvement, I can finally say “I’m a part of this community and I am super proud!”
Q: Has there been a moment in your career as a content creator where you felt you made an impact?
Every day comes with a different challenge but when my followers reach out to me acknowledging littlest of things that I do- it makes me feel impactful. When I opened up about my postpartum depression on my social media, people connected instantly! So many who had been on the same boat as me but were afraid to address this reached out to me, and I was so glad I could bring some mental bliss to them.
Q: Your style is stunning! Can you talk about how your culture influences your fashion and how your style has come to be?
My culture is all about bright colors and one will see bright, happy colors across all my channels. I like to mix my traditional clothing with western pieces to create my own fusion looks and I believe- I do well!
Q: What is one thing you would like people to know about the AAPI community?
We are a welcoming and culturally-rich community and I am so proud to be a part of it.
Q: What was your favorite campaign that you have worked on with Social Native and why?
My most favorite campaign was the AAPI campaign last year. I was ecstatic about sharing my culture with my followers and I received a tremendous response and love from them.
Q: Can you name 3 AAPI creators who inspire you?
Wendy Nguyen (@wendyslookbook) – Wendy Ngyuen is a successful fashion & style blogger running Wendy’s Lookbook.
Aimee Song (@aimeesong) – Aimee Song started out as a blogger for Song of Style a fashion blog, Aimee has since created an apparel brand (@songofstyle) of the same name.
Mira Kapoor (@mira.kapoor) – Mira Kapoor is a public figure, mother of two toddlers, and YouTuber based in India.
